“By thoroughly evaluating our existing platform constraints alongside customer analytics, CRM Growth provided a roadmap to transform CRM into an actionable hub for sales ops. The customised Salesforce implementation and in-depth team training on optimised lead routing, opportunity scoring models, and reporting insights better equip reps to prioritise and progress accounts showing buyer intent.
Since launching the new Salesforce CRM ecosystem, we’ve increased lead conversion rates by over 15%, reduced average sales cycle length allowing us to invoice faster, and empowered us with precise forecasting to accelerate growth initiatives. By leveraging CRM Growth’s expertise, SEO Joe can continue expanding client accounts and sustain double-digit revenue trajectories through high-impact CRM development.”
SEO Joe is an inbound marketing and SEO services agency catering to SMBs across various industries. They offer customised packages covering activities like content production, technical website optimisations, link building, rankings reporting, and more to boost traffic, leads, and sales.
Relying on simple contact management platforms, SEO Joe lacked actionable insights into their scattered sales data. This resulted in inconsistent lead follow-ups, unclear client status tracking, and sales repetitions that stalled deal momentum. Without a unified CRM, sales opportunities slipped through the cracks—delaying invoicing and revenue.
We conducted an in-depth diagnostic of all of SEO Joe’s customer touchpoints and workflows. Our team then designed a streamlined Salesforce architecture to centralise customer intelligence efforts that could focus on hot accounts. We facilitated data migration and then trained staff to capitalise with targeted opportunity scoring, automated nurturing campaigns triggered by client signals, and intuitive reporting dashboards monitoring KPIs.
Within the first two months post-CRM rollout, SEO Joe transformed deal progression capabilities:
– 15% lift in lead conversion rates
– 14% faster sales cycle velocity
– 26% increase in average deal size
Driving efficient growth, the new Salesforce CRM ecosystem provided sales transparency to inform strategy plus intuitive tools improving productivity.
Partnering with CRM Growth helped SEO Joe successfully graduate from makeshift legacy systems to an integrated suite enabling scalable double-digit growth through informed customer-centric operations.
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After partnering with CRM Growth for customer intelligence and retention, we've seen over an 18% increase in monthly recurring revenue and a 23% reduction in customer churn since implementing their solutions three months ago.
Partnering with CRM Growth to overhaul our dated CRM capabilities and processes has delivered immense value to our marketing services firm SEO Joe. Their strategic vision for creating alignment between systems, data infrastructure, and workflow automation has realised significant business growth.
We never anticipated the extent of efficiency and customer engagement improvements that CRM Growth could bring to our CRM systems. They have truly become an integral part of our operational success.
Hubspot Solution Provider Partner
Salesforce Consulting Partner
