Customer Intelligence
Customer Intelligence is centred on driving new business. It’s a data-driven approach to identifying an ideal customer profile and creating a robust go-to-market strategy.
The Prepare Stage is where we lay the foundation for success. Through a comprehensive deep dive into your current business processes, we’ll work with you to gain comprehensive insight into how your company approaches new business. The goal is to understand the what and the why behind your current approach.
Equipped with this understanding, we’ll craft tailored solutions to elevate your Go-To-Market strategy.
Examples of this might include
- Automation and Workflows that ensure your sales team’s time is spent on revenue-generating activities only. No more tedious admin!
- Developing new data points which may be a combination of existing data points or the introduction of new data altogether.
- Creating/Developing your ICP (Ideal Customer Profile)
- Tier modelling to distinguish relatively high-value prospects from others
- Building outreach strategies that are highly automated for lower-tier prospects and highly personalised for higher tiers.
The execution stage is where we build the solutions designed above. Some solutions are purely in-house, while others might need third-party integrations.
The assessment stage is where we test your tailor-made solutions to drive new business. We will guide you through an iterative testing process, ensuring that KPIs are well understood and tracked.
This is where we ensure that the team/organisation understands how to execute the methods above in the present and future.
Get in touch
Have a chat with us to discuss how we can help your business grow. We’re here to help you with personalized solutions tailored to your needs.
After partnering with CRM Growth for customer intelligence and retention, we've seen over an 18% increase in monthly recurring revenue and a 23% reduction in customer churn since implementing their solutions three months ago.
Scott Lee, CEO at ResponseiQ
Partnering with CRM Growth to overhaul our dated CRM capabilities and processes has delivered immense value to our marketing services firm SEO Joe. Their strategic vision for creating alignment between systems, data infrastructure, and workflow automation has realised significant business growth.
SeoJoe
We never anticipated the extent of efficiency and customer engagement improvements that CRM Growth could bring to our CRM systems. They have truly become an integral part of our operational success.
Rufus Millman, Managing Director at Brytr
Use Data to make
smarter decisions
Hubspot Solution Provider Partner
Salesforce Consulting Partner