Customer Retention

The Prepare Stage is where we lay the foundation for success. Through a comprehensive deep dive of your current business processes, we’ll work with you to gain insight of how your business approaches renewals. The goal is to pinpoint potential areas of retention leakage and strategise how to reduce your churn rate.

Equipped with this understanding, we will then craft tailored solutions to address and those leakages through your CRM. Our solutions can take many forms. We are ultimately looking to measure and in turn increase the Utilisation Rates of your products and services.

Examples of this might include

• Inactive User Identification – Pinpointing users that are disengaged from the products they have bought.
• Click-through rates – Analysing user interactions with ‘sticky’ products to determine interest and potential adoption strategy. 
• Session Duration – Measuring active session durations to gauge sentiment and dependancy.
• Usage Patterns – Uncover feature preferences and usages patterns signalling areas for process improvement and upsell opportunities
• Error Insights – Analysing error trends to proactively address issues that may deter user loyalty and drive disengagement.
• Marketing communication engagement

The Execute stage is where we will be building the solutions designed above. Naturally, a lot of these build items will include the services that are individually available in the CRM Management package but we will leverage

The Assess stage is a phase of comprehensive testing to ensure your tailor made solutions are fit for purpose. We guide you through an iterative testing process to ensure a robust solution to retention leakages.

We empower our clients to maximise business potential by providing comprehensive education on how to use your CRM. Enablement unlocks the power of your CRM and empowers your team to drive retention and reduce churn.