“By defining better customer profiles and aligning systems around our target buyer’s journey, CRM Growth ensured that our Hubspot CRM provided accurate tracking of high-value targets. The dashboards and analytics they set up gave insight into revenue pipeline trends—we could predict that steady month-over-month revenue growth was on the horizon. Our Sales, Marketing and Customer Success departments optimised their customer engagement accordingly.
Further workflow improvements and the account renewal process contributed to substantially reduced churn—preventing tens of thousands in recurring business losses. Integrations with our finance platform now provide clearer visibility into customer lifetime value as well, informing which relationship-nurturing strategies have the greatest long-term impact.
CRM Growth brings a strategic vision grounded by the technical know-how of CRM capabilities. Their guidance in taking our systems and operations to the next level has directly impacted top and bottom line growth month over month.”
Scott Lee, CEO, responseiQ & Inkdesk
ResponseiQ is the intelligent callback platform that helps your business increase inbound calls and conversions.
Instant Lead Response is an incredibly powerful sales enablement tool which turns any enquiry forms with a telephone number field into an instant callback, freeing up valuable time for sales teams and ensuring a higher likelihood of converting an interested visitor into a paying customer.
Despite positive monthly growth, responseiQ struggled with maintaining long-term relationships with customers resulting in recurring revenue loss. Their CRM system lacked cohesion with sales, marketing, and customer success teams—leading to disjointed handoffs during critical renewal periods. They wanted an improved account management strategy plus alignment of their tech stack to better track the highest-value customer segments.
We conducted a full discovery phase examining cross-channel processes and systems underpinning responseiQ’s customer journey including:
– CRM & Marketing Automation Platforms Audit
– Analytics & Pipeline Reporting Assessment
– Customer & Account Data Infrastructure Analysis
– Lifecycle Workflows, Alerts & Notifications Review
Our team then established a 3-month roadmap to enhance responseiQ’s CRM into a centralised hub augmenting predictive insights, targeted segmentation & messaging, and streamlined account management workflows. Also, quarterly strategy checkpoints ensured continual alignment to revenue goals after we had left the solution with the responseiQ team. During the process, we made sure the responseiQ team understood how to use the learnings long-term, through enablement documentation and workshops.
Within 3 months of onboarding us as their trusted partner, responseiQ realised incredible results:
– 18% compounded monthly recurring revenue increase
– Reduced customer churn by 23% preserving tens of thousands in recurring contract value
– Improved forecasting accuracy leading sales teams to exceed targets by over 60%
– Complete visibility into customer lifetime value directing effective cross-selling motions
With our consultative approach, responseiQ gained the capabilities needed to continually expand customer share of wallet through highly personalised experiences across various channels—ultimately driving double-digit revenue and valuation growth over the long term.
Have a chat with us to discuss how we can help your business grow. We’re here to help you with personalized solutions tailored to your needs.
After partnering with CRM Growth for customer intelligence and retention, we've seen over an 18% increase in monthly recurring revenue and a 23% reduction in customer churn since implementing their solutions three months ago.
Partnering with CRM Growth to overhaul our dated CRM capabilities and processes has delivered immense value to our marketing services firm SEO Joe. Their strategic vision for creating alignment between systems, data infrastructure, and workflow automation has realised significant business growth.
We never anticipated the extent of efficiency and customer engagement improvements that CRM Growth could bring to our CRM systems. They have truly become an integral part of our operational success.
Hubspot Solution Provider Partner
Salesforce Consulting Partner
