Results included:
30% faster sales cycle time
25% increase in sales productivity
40% lift in customer satisfaction scores
15 hours saved per week in data tasks
90% user adoption attributed to training
Brytr is a dynamic company known for its innovative approach within the marketing world. As the company experienced rapid growth, it faced a challenge: its Customer Relationship Management (CRM) systems were not scaling in line with its expansion, leading to inefficiencies and missed opportunities in sales and customer service.
Brytr’s existing CRM setup could not provide the necessary insights and automation their evolving business demanded. They struggled with:
Brytr sought to overhaul its CRM processes to achieve the following:
CRM Growth undertook a multi-phased approach to revitalise Brytr’s CRM strategy:
CRM Audit and Strategy Development: We began with a comprehensive audit of Brytr’s existing CRM practices, identifying key areas for improvement. This led to a tailored CRM strategy focusing on process optimisation and system integration.
System Customisation and Integration: Our team customised HubSpot CRM to align with Brytr’s unique workflows. We developed custom integrations to sync the CRM with Brytr’s internal systems, providing a 360-degree view of customer interactions.
Data Management and Process Automation: We streamlined data entry and management processes, reducing manual work and errors. Automation of key sales and customer service tasks was implemented to enhance team productivity.
Training and Enablement: To ensure user adoption, we conducted hands-on training sessions and created user-friendly guides. Support channels were established for ongoing assistance and optimisation.
The CRM overhaul had a profound impact on Brytr’s operations:
Sales Productivity: Sales cycle time was reduced by 30%, and the sales team reported a 25% increase in productivity due to improved data accessibility and process automation.
Customer Satisfaction: With a more unified system, customer service representatives were able to provide quicker, more personalised support, resulting in a 40% increase in customer satisfaction scores.
Operational Efficiency: Integration of the CRM with internal systems saved an average of 15 hours per week in data management tasks.
User Adoption: Post-implementation surveys indicated a 90% user adoption rate attributed to the comprehensive training and support provided.
CRM Growth delivered a CRM system that not only met the immediate needs of Brytr but also equipped them for future growth. The collaboration between Brytr and CRM Growth has set a new standard for operational excellence within Brytr’s industry, showcasing the transformative power of a well-executed CRM strategy.
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